About Gameplan.

We are a team of current and former professional athletes that now specialise in providing bespoke financial advice and protection. We take the drive and passion needed to reach the top of our sports careers to provide the best service for our clients and their families. Give our team the opportunity to protect yours.

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Our Story

Gameplan Financial was set up with one goal in mind, to set a new standard within financial services and ensure the secure financial wellbeing of our clients and their families, no matter what life may throw at them.

Our team is formed by current and former professional athletes looking for a new career outside of professional sport, and we believe that the experience our team has gained within the sporting arena, along with their natural drive and determination, ensures that the same level of care is taken when it comes to protecting you and your family.


“We endeavour to ensure that whatever your circumstances, you can rest easy knowing that you have the right insurance policies in place to protect your family”

Our founders both come from a sporting background and know the struggles athletes face when retiring from the sport that they have dedicated their life to. When the crowds disperse and the injuries heal, many athletes find themselves without a steady income and are surrounded by the uncertainty of how they are going to provide for their families.

Gameplan Financial strives to be the “go to” opportunity for athletes as they transition out of their professional sport and into the next chapter of their lives. As well as offering a career to athletes, we believe that the mental strength and personalities they bring to the business, helps us provide the very best service to our clients. All of our advisers undertake a rigorous training program which ensures that they are specialists in their field and can provide unrivalled financial advice.

We specialise in providing bespoke life insurance and income protection to our clients, and we endeavour to ensure that whatever your circumstances, you can rest easy knowing that you have the right insurance policies in place to protect your family, should you be unable to provide for them due to serious illness, accident or sickness, or in worst case scenarios, death.

Some of the great clients we’ve worked with

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We work with a comprehensive panel of insurers to create a bespoke protection plan for every specific need, ensuring that we deliver the best financial cover at the most competitive price.

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Important information

Your home may be repossessed if you do not keep up repayments on your mortgage.

We will charge a fee of between £295 and £795 for arranging a mortgage. The fee charged is payable on production of a satisfactory offer letter from a lender. The amount we charge is dependent on the amount of research and administration that is required.

Gameplan Financial Ltd, registered in England & Wales at 61 Church Way, North Shields, Tyne and Wear, NE29 0AE (number 11977712) is an Appointed Representative of PRIMIS Mortgage Network, a trading name of First Complete Limited which is authorised and regulated by the Financial Conduct Authority for mortgages, protection insurance and general insurance products. The Financial Conduct Authority does not regulate some forms of Buy to Let.

Trading Address – 61 Church Way, North Shields, Tyne and Wear, NE29 0AE The guidance and or advice contained within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in
the UK.