A safe pair of hands.

We are built upon the talent and ambition of sporting professionals to provide you with bespoke financial advice for health and for life.



Our Services - Female Athlete Advisor 2


Life Insurance policies provide your loved ones with a cash payout if you are no longer around or unable to work due to accident or illness. There are various types of life insurance policies available, and the cost of each will depend on your individual circumstances. The payout can be used by your loved ones for any purpose and making a claim is a simple process.

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Running a business isn’t easy, and ensuring your customer’s happiness is key to your success. But for those times when you can’t be there, we are right by your side. By ensuring that you have the right business protection and Private Medical Insurance (PMI) in place, your business and your people can continue to prosper.

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Buying a home is a monumental goal, and we’re here to help you achieve it. With Gameplan at your side, we’ll guide you through every step of your buying journey by helping you find the right mortgage and repayment plans to secure the property of your dreams.

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Find an advisor in your area

We work with some of the UK’s top financial providers to find you the best possible cover.

Using a comprehensive panel of insurers, we create a bespoke financial protection plan for each of our clients’ specific needs, ensuring that we deliver the best cover for the most competitive price. Get in touch to find a trusted advisor in your area.

    Client Testimonial

    My wife and I now have the valuable assurance of knowing that our family will be secure, no matter what the future brings.

    a word From some of our clients

    Matt Towe

    Protection Specialist

    “I’ve been at Gameplan from the start and can’t begin to tell you how grateful I am for the opportunity it’s given me. It’s a team-first mentality where the guys have your back. We’re on a mission to make it to the top and it’s only a matter of time.”

    Dr Andrew M & Dr Katy M

    “As a professional sportsman, successful business owner and now as a Gameplan Financial Broker, Matt Towe has had an incredibly positive and beneficial impact on our family. Nobody likes to talk about sickness and death, but Matt handled this in a sensitive and professional manner. He went above and beyond to obtain insurance policies that we didn’t think were attainable. Matt communicated with us throughout and we appreciated the time he spent answering our questions and providing clear advice. My wife and I now have the valuable assurance of knowing that our family will be secure, no matter what the future brings and that our children are protected. I have absolutely no hesitation in recommending Matt’s services, and we sincerely thank him for all that he has done for us.”

    What’s the plan?

    Frequently asked questions.

    If I already have life insurance, can I still save money?

    During the past decade, life insurance premiums have drastically declined. If you purchased coverage several years ago, it’s likely you will find the same level of coverage now offered at a reduced cost. However, this may require switching to a new insurer. A thorough search of the market is necessary to find the best deal and we do this for you at no charge.

    Am I able to structure a life insurance policy to make continuous monthly payments instead of a lump sum?

    Yes, and this is typically done by purchasing a Family Income Benefit policy. This coverage makes a monthly payment to beneficiaries, designed to replace the wages of the deceased (or possibly, critically ill). A Family Income Benefit policy usually costs less than a policy that pays a lump sum, mainly because the insurance company does not fund the entire benefit at one time.

    What is 'Decreasing Term life insurance' and when is it appropriate?

    With a Decreasing Term life policy, premiums and coverage declines over time. A person who wants life insurance coverage that protects mortgage payments, typically selects a decreasing term policy because the amount owed to the building society or bank decreases each month throughout the policy term. A lender may refuse to provide a mortgage without proof of life insurance, but a lender may not force an individual to purchase its life coverage.

    How much life insurance do I need?

    It all depends on your personal circumstances as the amount of cover, also known as the ‘sum insured’, can be different for each family. For example, if you’re married and have a large mortgage and four children, in this case you are going to need more cover than a single parent living in a two-bedroom flat with one child. Most of the time, the recommended level of life insurance is 10 times your annual salary or income. However, you should make more detailed calculations to make sure you are fully covered.

    How much does life insurance cost?

    Your premium will vary depending on the type of policy, the size of the sum insured and also the risk of a claim – if you have a dangerous job for example. Also, age is a factor, life insurance will be more expensive for an older person. Similarly, if a customer is in poor health, they can expect to pay a higher premium. The insurer will take into account occupation, hobbies, lifestyle – such as whether you smoke, your weight and your fitness – to help determine their premiums. Even postcodes are checked, as certain areas of the country are more likely to claim than others.

    Will my family have to pay tax on my life insurance?

    Proceeds from a life insurance claim are free from income and capital gains tax, but they are counted as part of your estate and are therefore liable for inheritance tax (IHT). It is easy to sidestep IHT by writing the policy in trust, so it is not taken as part of your estate when you pass away. As part of our service, we can do this free of charge.

    Important information

    Your home may be repossessed if you do not keep up repayments on your mortgage.

    We will charge a fee of between £295 and £795 for arranging a mortgage. The fee charged is payable on production of a satisfactory offer letter from a lender. The amount we charge is dependent on the amount of research and administration that is required.

    Gameplan Financial Ltd, registered in England & Wales at 11 Kingfisher Way, Silverlink Business Park, Newcastle Upon Tyne, NE28 9NX (number 11977712) is an Appointed Representative of PRIMIS Mortgage Network, a trading name of First Complete Limited which is authorised and regulated by the Financial Conduct Authority for mortgages, protection insurance and general insurance products. The Financial Conduct Authority does not regulate some forms of Buy to Let.

    Trading Address – 11 Kingfisher Way, Silverlink Business Park, Newcastle Upon Tyne, NE28 9NX. The guidance and or advice contained within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK.